The largest Super Market Chain of India now gives you a chance to build and promote your brand through its outlets.

• 360 degrees advertisement solution for your brand.
• Advertise through the most effective medium and reach a captive audience.
• Ensure minimum media wastage and maximum brand visibility.
• Spencer’s brings to you an In-store Television network for advertising your brand.

Why Spencer’s:
•Spencer’s currently has 350 stores geographically spread across the country with a retail trading area of more than a 1.3 million square feet.
•The largest Super Market Chain* of India.
•We have a captive audience of around 3.5 million who walk in to our stores every month.
•Consumers view brands, advertised on the in-store media networks, 40% more positively. (Source: Nielsen Media)
•Consumers are 34% more predisposed to buy products advertised on the in-store media network. (Source: India retail report 2005)
•In-store advertising has 57% Brand Recall as compared to 24% for TV Ads. (Source: Nielsen Media)
•Consumers view in-store media advertising for an average of 7 minutes per visit.
•Variety of Branding options (Hyper, Daily / Supers) for the clients and a controlled environment for in-store promotions. We deliver the lowest OTC cost and ensure minimum media wastage.

Branding options

In-Store Television Network (26” LCD screens) Hoarding Gondola-End visibility Back-lit boards. Drop down scroll boards Trolley / Basket branding Carry Bag branding In-Store promoters   Pull downs and banners Display panels on the wall Product Displays Bill Roll branding Kiosks Promo tables Audio Jingles Carry bag insertions

Retail Television: Retail Television is Advertising in its most effective medium. Retail Television functions in the perfect place at the perfect time - in the place of purchase, at the time of purchase – and on a nationwide platform. In fact, Retail Television minimizes media wastage. It can influence the consumer more successfully than any other traditional medium of advertising. Retail television achieves what Radio, Print, Television and Internet cannot. It engages the consumer while he/she is in the act of shopping.

Benefits: Reach consumers on a national platform Sustain ad flights over a one month period Leverage the appeal of seductive 26” LCD screens Eliminate media wastage Launch new products Geographically target broadcast messages Run tactical brand promotions Boost the effectiveness and impact of broadcast advertising Increase the power of traditional in-store promotions Enjoy enhanced and positive brand recall Soumya Dev Mitra,Spencer's Retail Limited, 31, N. S. Road, Kolkata 700 001. Tel: 033 44115661. Fax: 033 22318761. Email: soumya@rpg.in