In the Indian milieu, there are only two routes to survival – discounting and differentiation. Most retailers choose to play the price game. We, however, preferred to focus instead on establishing ourselves as the preferred shopping destination for discerning young customers looking for a range of quality products that let them participate in a global lifestyle.

Our brand positioning – Taste the World – embodies this unique approach, promising consumers a fun-filled shopping environment with the best that the world has to offer in terms of interiors, ambience and merchandise.

The following characteristics distinguish the Spencer’s brand and create memorable 360° shopping experiences for consumers:

•	Products – we offer the widest range of food and lifestyle (fashion, home, entertainment) brands, with a special expertise in food
•	Quality – we lay a huge emphasis on all-round quality: in products, stores, service standards, and customer engagement programs
•	Heritage – we are India’s oldest retailer, with many firsts to our credit
•	Multiple Formats – from daily to weekly and specialty shopping, we fulfill every need and provide maximum convenience
•	Promotions – we seek to offer the right products at the right time at the right price, with promotions carefully designed to suit the buying cycle and shopping basket of the consumers
•	Brand Imagery – our stores and staff seek to make our customers feel right at home, being international, contemporary, accessible, empathetic and trusted